There is a pixel on our website that belongs to Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland), integrated. This Pinterest tag enables the pseudonymized collection, storage and evaluation of information about the surfing behavior of website visitors. The assignment to a specific person is done using additional information that Pinterest has stored, for example based on a user account on “Pinterest”.
The use of the Pinterest tag for needs-based placement, optimization and measurement of the conversion of our Pinterest campaigns is carried out in accordance with Art. 6 Paragraph 1 Letter f GDPR . This ensures that our Pinterest ads are only shown to users who are interested in what we offer. The Pinterest Tag also enables the tracking of Pinterest users' actions after viewing or clicking on one of our Pinterest ads. This is used for statistical and market research-related measurement of campaign conversion. During this processing, device information, the operating system used, the IP address of the device, the time the offer was accessed, the type and content of the campaign and the reaction to the campaign (e.g. click on a button) are processed.
The data collected is processed anonymously and does not allow any conclusions to be drawn about the identity of the user. This data processing for advertising purposes is based on a legitimate interest in accordance with recital 47 of the GDPR. According to Article 6 (1) (f) of the GDPR, this processing is permitted because it is necessary to safeguard our legitimate interest in direct marketing, while at the same time taking due account of the interests, fundamental rights and freedoms of the data subjects. The data is stored in accordance with the statutory retention periods and then automatically deleted.
After visiting our website and logging into your Pinterest account, Pinterest may store and process the data for its own advertising purposes. You can object to this data processing at any time by deactivating the corresponding settings in your Pinterest account or activating the “Do Not Track” setting in your browser. For more information, please see Pinterest's privacy policy:
https://policy.pinterest.com/de/privacy-policy
