Meta Pixel

We use the Meta Pixel provided by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

👉 The Meta Pixel is only activated after your explicit consent.

The Meta Pixel allows us to analyze user behavior on our website and measure and optimize the effectiveness of our advertising.

The following data may be processed:

- visited pages and page views (PageView)  
- interactions (e.g. clicks, product views, cart, purchases)  
- technical data (e.g. IP address, browser and device information)  
- referrer data (e.g. origin of users)  

The collected data is generally not directly identifiable to us but may be linked by Meta with other data.

Meta may use this data for its own purposes, including:

- creating user profiles  
- delivering personalized advertising  
- analyzing and optimizing ad campaigns  

Legal basis:

- Art. 6(1)(a) GDPR (consent)

Data may be transferred to the United States. Safeguards are ensured via standard contractual clauses.

You can withdraw your consent at any time via the cookie settings on our website.

Further information:  
https://www.facebook.com/privacy/policy/