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Sustainability in Fashion: Organic Cotton for Our Future

Sustainability in Fashion: Organic Cotton for Our Future

In today's world, where sustainability is no longer just a buzzword but an integral part of consumer decisions and brand ethics, the discussion about the materials used in our clothing is more important than ever. As an embroidery artist and label based in Vienna, sustainability is not just a choice for me but a principle that guides my art and business. I specialize in creating embroidered T-shirts and sweaters and work with blanks from Mantis and Neutral - brands that align with my commitment to sustainability, especially through the use of 100% organic cotton. But why the focus on organic cotton, and how does it compare to non-organic and other materials in terms of sustainability?

Cotton: A Thirsty Crop

Cotton, known as one of the thirstiest crops, has an astonishing water footprint. Traditional cotton farming requires about 2,700 liters of water to produce a single cotton T-shirt. The reason for this high water consumption lies in the irrigation methods and the climatic conditions in the regions where cotton is traditionally grown.

100% organic cotton, however, changes the game by significantly reducing water consumption. Organic cotton farming relies much more on rainwater than on irrigation. This shift not only reduces water usage by up to 91% but also mitigates the risk of water scarcity in vulnerable areas. Crop rotation and the use of natural methods to maintain soil fertility also contribute to healthier soil that retains water better, further reducing the need for artificial irrigation.

Cotton field for clothing production

The Use of Chemicals: From Soil to Skin

The environmental impact of cotton does not stop at water consumption. Non-organic cotton farming uses a lot of synthetic fertilizers and pesticides and accounts for about 16% of the world's insecticides. These chemicals not only harm the environment by contaminating soil and water but also pose significant health risks to farmers and communities in cotton-growing regions.

Switching to 100% organic cotton means choosing a farming process that prohibits the use of these synthetic substances. Organic cotton is grown using methods and materials that have a low impact on the environment. Natural pest control methods and maintaining soil fertility through organic matter keep the ecosystem healthy and reduce the harmful impacts on workers and local communities.

Close-up of a yarn

Social Responsibility and Economic Considerations

Besides the environmental benefits, choosing organic cotton also touches on social responsibility and economic considerations. Organic farming contributes to better conditions for cotton farmers. The absence of harmful pesticides and fertilizers means a safer working environment and a healthier life for these farmers and their families.

Economically, organic cotton production can be more expensive due to lower yields and more labor-intensive processes, but the demand for sustainable products is increasing. Consumers are increasingly willing to pay a higher price for products that protect the planet and its inhabitants. This shift not only opens market opportunities for brands like mine but also encourages the fashion industry to adopt more sustainable practices.

Why Brands Like Mantis and Neutral Are So Important

On my journey as an embroidery artist, choosing the right partners to supply the blanks for my creations has been crucial. Mantis and Neutral exemplify their commitment to sustainability. They use 100% organic cotton and ensure fair practices in their production processes. These brands not only align with my values but also demonstrate that sustainable fashion is feasible and desirable.

Extended Benefits of Organic Cotton

Reduced Water Consumption

Organic cotton uses up to 91% less water than conventionally grown cotton. This is because organic farming relies more on rainwater and innovative irrigation methods.

Reduced CO2 Emissions

Organic farming contributes to carbon sequestration by keeping more CO2 in the soil. This helps combat climate change and improve the carbon footprint.

Health Benefits for Workers and Consumers

Organic cotton is grown without synthetic pesticides and fertilizers, protecting the health of farmers. For consumers, this means hypoallergenic clothing without toxic residues, ideal for sensitive skin.

Promoting Biodiversity

Organic farming supports biodiversity by avoiding genetically modified organisms (GMOs) and using natural pest control methods. This leads to healthier ecosystems and better soil quality.

Close-up of high-quality linen

Conclusion: The Fabric of Our Future

When choosing between 100% organic cotton and non-organic materials, it’s not just about the fabric itself but about the world we want to live in. As we have seen, organic cotton offers a path to sustainable, ethical, and responsible fashion. For me, Keoma Kindl, and my brand, it is a commitment to not only creating beautiful embroidered T-shirts and sweaters but also to respecting our planet and its inhabitants.

By choosing organic cotton, we are not just wearing a piece of clothing but also making a statement about our values. As consumers, designers, and manufacturers, we have the opportunity to influence the industry and the future of our environment. Let’s make this choice a sustainable one.

If you want to learn more about the intersection of art, sustainability, and fashion, visit my webshop and discover how we are making a difference, stitch by stitch.


This blog post aims not only to inform but also to inspire action towards a more sustainable future in fashion. By choosing organic, we can all contribute to a greener, fairer, and healthier world.

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